Mercedes‑Benz is collaborating on-site with GameStar, part of Webedia Germany, bringing digital culture and automotive heritage to gamescom 2026 (26‑30 August, Cologne), celebrating 140 years of innovation. Mercedes‑Benz and Epic Games are partnering on a landmark activation at the event showcasing the iconic Mercedes‑Benz 190 E 2.5‑16 Evolution II that is now available in Fortnite and Rocket League. It becomes the third Mercedes‑Benz in the games, alongside the new Mercedes‑Benz CLA and the Mercedes‑AMG GT 63 S 4‑Door Coupé.

Since 1886, Mercedes‑Benz has built one commitment into every innovation: creating experiences where customers feel at home. Celebrating 140 years of innovation, the brand continues to engage with audiences in the spaces where culture, technology and communities come together. At gamescom, Mercedes‑Benz demonstrates how its heritage, performance and forward-looking technologies remain relevant for new generations and modern forms of entertainment.

To bring this ambition to life, Mercedes‑Benz connects its legendary past with contemporary gaming culture. The iconic Mercedes‑Benz 190 E 2.5‑16 Evolution II, a motorsport legend that shaped performance in the 1990s, joins the new Mercedes‑Benz CLA and the Mercedes‑AMG GT 63 S in virtual worlds such as Fortnite and Rocket League. Through these experiences, Mercedes‑Benz showcases how 140 years of innovation continue to inspire and engage audiences across both physical and digital spaces.

On-site at gamescom, visitors can experience this connection firsthand through a range of interactive activities. Highlights include a time-travel exhibition spanning 140 years of history and innovation, professional racing simulators, exclusive gaming experiences and the opportunity to take part in the “Battle Pass Challenge” for exclusive prizes. Together, these elements create an immersive brand experience that brings Mercedes‑Benz heritage, present-day products and future ambitions to life.

Visitors can dive into numerous experiences, each celebrating a different facet of Mercedes‑Benz’s heritage and future:

• Legacy Hall: A digital time-travel journey through 140 years of Mercedes‑Benz history and innovation, from 1886 until today. Interactive displays reveal how Bertha Benz pioneered the first long-distance drive, how racing heritage shaped modern performance, and how the brand imagines tomorrow’s mobility – embodied by the VISION ICONIC show car, which is live on display. Visitors can also experience historic PlayStation consoles showcasing gaming nostalgia. In addition, visitors can take a journey through history with the different generations of PlayStation consoles and Gran Turismo.

• AMG Performance Garage: The all-new Mercedes‑AMG CLA 45 4MATIC+ and the all-new Mercedes‑AMG GT 53 4‑Door Coupé are on display alongside professional racing simulators to experience Assetto Corsa gaming action.

• Fortnite Island: Visitors can jump into Fortnite and play with the iconic Mercedes‑Benz vehicles at fifty PC gaming stations.

• Rocket League Arena: Six PlayStation 5 stations invite visitors to play Rocket League, where the same three Mercedes‑Benz vehicles from Fortnite are playable – including the 190 E Evo II FN, highlighting the seamless integration across Epic Games‘ portfolio.

At gamescom, visitors can experience firsthand how Mercedes‑Benz is shaping the digital customer experience of the future. Featured on-site, the all-new Mercedes‑AMG CLA 45 4MATIC+ and the all-new electric Mercedes‑AMG GT 4‑Door Coupé showcase the technologies that power the next generation of Mercedes‑Benz vehicles. The all-new Mercedes‑AMG CLA 45 4MATIC+ and the all-new electric Mercedes‑AMG GT 4‑Door Coupé featured at gamescom are both powered by the Mercedes‑Benz Operating System (MB.OS). It is Mercedes‑Benz’s own in-house developed software platform and vehicle operating system. It serves as the digital backbone of Mercedes‑Benz vehicles and connects all major vehicle functions and domains like Infotainment, Automated Driving and Driver Assistance, Body and comfort functions as well as driving & charging through a unified software architecture.

Visitors can also take a seat in the all-electric CLA to explore some of these innovations in action. The MBUX Superscreen brings this intelligence to life with stunning real time graphics from Unity’s 3D game engine and a 14‑inch passenger screen. The in-house developed MBUX Virtual Assistant, powered by generative AI and acts as the primary interface between the customer and the vehicle, allowing users to interact naturally through voice, contextual understanding, and personalized recommendations. It is designed to understand more complex requests, maintain conversational context, and proactively assist the driver.

Through this experience, visitors can discover how the Mercedes‑Benz brand promise „Welcome home“ translates into technology that truly understands and supports its customers.

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constant innovation and to creating the world’s most desirable cars for customers. This ambition has driven every innovation – from the world’s first automobile in 1886 to the biggest product launch programme in the company’s history that is currently underway. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that runs through everything Mercedes‑Benz does: Welcome home.

Mercedes‑Benz is celebrating 140 years of innovation by driving three new S‑Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way, customers, fans and colleagues will get to join in the celebrations – on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 Years of Innovation | Mercedes‑Benz Media” special and via the Mercedes‑Benz Community.

¹ The specified values were determined in accordance with the prescribed measurement procedure WLTP (Worldwide harmonized Light-duty vehicles Test Procedures). The energy consumption and CO₂ emissions of a passenger car depend not only on the efficient utilisation of fuel or the respective energy carrier by the car, but also on the driving style and other non-technical factors.